If you don’t know what a bullet bra is then you could be forgiven for thinking it’s something dangerous. And in a way it is, because its extremely conical points are sharp enough to poke your eye out.
You don’t see many of them these days but they were very popular during the 1940s and 1950s. They were made famous by the sweater girls (Hollywood actresses adopted the fashion of wearing tight sweaters over a cone or bullet-shaped bra). More recently, Madonna famously wore a bullet bra designed by Jean Paul Gaultier during her Blond Ambition Tour back in 1990.
A vintage lingerie company called What Katie Did was the first company to bring bullet bras back into modern production in 1999, and since then other companies have also started to make their own version of the iconic underwear.
What are your thoughts on the bullet bra?
Image: Modern Screen Magazine, Advertisement Party Secrets
Source: Modern Screen Magazine 1956
Many thanks to The Media History Project – for sourcing,scanning and preserving these wonderful magazines.